Archive for the 'name' Category

NEW NAME_ WHAT’S IN IT?

October 28, 2012

Bureau LADA is the new name of HL architecture. After several brainstorms the new name came out naturally. Most people associate the name with the square looking car, kind of child drawing or the basic idea of a car. Recently, at the eve of the Lada factory which is due to close, the Dutch press published several texts about the memorable vehicle. One article poses the question: Can the world be without a Lada?

Obviously the answer is not, at least concerning us. What is less familiar about the name is that it is an Slavic goddess of beauty and love. This characteristics is worth while exploring and aiming at, at the level of architecture and society. That is where we are off to…

 

Advertisements